How to optimise my Mad Paws profile
Available on Mobile/Desktop Browser or App? ✅ Yes, accessible on both mobile and web platforms.
So, you’ve created your pet sitter profile - great! Now it’s time to optimise it to attract more pet parent clients and secure bookings when it’s the most competitive times of year.
Here are some tips to help highlight your profile and your availability over the peak periods (eg. Christmas, Easter, school holidays, and so on).
Stand out from the crowd with these few tweaks:
1. Request the peak season badge
Experience the power of a peak season badge! Designed to visually highlight your profile, the badge tells pet parents you’ve confirmed you’re available for the upcoming peak period (eg. Easter, school holidays, Xmas).
This is how a peak season badge looks:
2. Tailor your profile to the season
- Update your headline: Edit your main headline copy to include something seasonal (example: “Home all Xmas break 🎅 🎄 So no kennels, just cuddles!”).
- Give specifics in your bio: Mention which holiday dates you’re available, and include what you’d offer to help keep a pet safe and calm during a commonly-stressful time (like fireworks on New Years Eve).
- Update your photos: Add some that show experience during seasonal periods, like you and a pet in Xmas hats/bandanas!
3. Double-check your pricing
Do a quick check to make sure you’re still competitively priced for your area. And remember, you can turn on a seasonal surcharge of 5%, 10%, 15% or 20% per service, which is added on top of your base rate. Alternatively, you can set specific prices for specific dates - it’s up to you!
4. Add or renew your police check
A police check adds an extra layer of credibility to your profile, so you’re more likely to be booked than those who don’t. While it’s not mandatory, it’s helpful in building trust with new clients.
5. Be responsive
During peak seasons (and approaching them), it’s more important than ever to be responsive! High responsiveness improves your chances of securing bookings and increases your profile’s ranking. Just don’t ghost! Respond quickly to all enquiries and booking requests, whether you can accept them or not.
Related Articles
- Seasonality badges: How they work
- How Do I Change My Profile Availability In My Calendar?
- How to Apply for a Police Check
FAQs & Tips
FAQs
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Why is it important to optimise my profile?
A well-optimised profile attracts more pet parents, increases bookings, and improves your ranking in search results.
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How do I get the peak season badge?
As a peak period approaches, you’ll receive an email from Mad Paws asking if you’d like to claim the badge OR a pop-up will appear on the App to ask if you’re available for the upcoming peak dates (to claim the badge).
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How often should I update my profile?
Update your profile regularly, especially your calendar and photos, to keep it fresh and relevant.
Tips
- Show your personality! Let your love for animals & your reliability shine through via your description and photos.
- Be transparent. Clearly state your policies, such as cancellation or refund terms, to avoid misunderstandings. This is especially important during peak periods of the year when there’s more demand!
- Promote yourself. Share your Mad Paws profile on your social media or with your local community to attract more clients. Here’s 3 ways to help promote your services >